Those who follow news from South Africa
will know that the big news there currently is that a health and beauty chain
called Clicks is currently under attack after publishing an absurd series of
images on its website which contrasted "dry and damaged hair" with
fine and healthy, normal hair."
The images the company used showed nonwhite
hair as "dry and damaged" and white hair as "fine" and
Predictably, there has been outrage from
the blacks, who, quite correctly I may add, took the depiction of white hair as
"normal” as an unbridled insult.
The radical Economic Freedom Fighters (EFF) party, which has a sizeable following and representation in the South African Parliament, launched its militants to attack Clicks stores across the country, and some were severely damaged and firebombed in the resulting fracas.
This narrative was, of course, carried our in
the international media, where the “systemic racism” nonsense was, of course, faithfully
Now, however, it has emerged that the
offending advertisements weren’t even produced by whites, but by a nonwhite-led
Clicks said in a media statement that all employees responsible for publishing the advertisement have also been suspended.
CEO Vikesh Ramsunder revealed yesterday that the digital team was made up of two black employees, two white employees, and a coloured manager.
“How they didn’t find this (advertisement) insensitive is beyond me… It shows that I have a lot of work to do in terms of sensitivity training,” Ramsunder told Cape Talk.
Ramsunder is right: how could anyone have
thought that this advertisement would not give offence?
Given the widespread "affirmative
action" (a code word for anti-white discrimination), it can be taken for
granted that the whites on the "digital team" were lower ranking
staff, and that the two blacks and the coloured manager were the final arbiters
of this advertisement.
So there’s the answer.
Yet, in spite of this, whites will still get
the blame for "systemic racism," because, as we know, whites are
always to blame, for everything.
* Who owns Clicks? It is a publicly listed company, and
according to the 2019 Annual Company report, "more than 70% of the group’s
shares are now held by offshore fund managers." (page 80). Hmm.